What is Dopamine Dressing? To put it simply, it's dressing in any way with the intention of boosting your mood! Color, style or even texture can have a psychological association in our brains and are often tied to memories. Even stepping out of your comfort zone when dressing can trigger a dopamine release. It's not all about what color it is but what YOU associate with the color. We gathered up all things in the store that are bright and fun to make this cheerful collection.